UDC 004.932.4:007.6:004.738 DEEPFAKES AS A PROBLEM OF MODERNITY: A BRIEF OVERVIEW AND CURRENT STATE

DOI : https://doi.org/10.51706/2707-3076-2024-10-17

Abstract

The article delves into the impact and utilization of generative images, commonly known as "deepfakes," in the context of the rapid advancements in artificial intelligence (AI) technologies. Deepfake technology, relying on AI-enabled techniques, manipulates photos and videos to create hyper-realistic visual content, presenting potential threats to various aspects of society, from political manipulation to misinformation dissemination. As digitalization increasingly pervades modern life, the rise of deepfake technology raises the urgency for developing critical thinking methodologies to discern the authenticity of media and news. This article examines global awareness of deepfakes, concerns about their misuse, and the ability of individuals to identify them. It emphasizes the importance of media literacy, public awareness, and fact-checking efforts to combat the challenges posed by synthetic media content. The study demonstrates that deepfakes have the potential to erode trust in visual and auditory perceptions, highlighting the need for collaborative efforts to enhance digital literacy and discernment in an era characterized by digital disinformation and information warfare. The findings underscore the pressing concern posed by deepfakes and call for action to address this issue.